Instagram now lets users buy products from Stories

Due to the importance of Instagram Stories which has quickly become one of the most used features of the platforms, and with 300 million daily active users, Instagram will now let users shop from the selected brands directly from the Stories interface.

This new shopping feature makes it easier to tag multiple products in the same Story.

Currently, users will be able to directly learn about products by selecting the new shopping bag icon, upon which they'd be able to get more details and potentially make a purchase.

 Instagram has begun testing this feature for months in cooperation with 20 brands, and achieved great success, therefore, Instagram has decided to expand this experience to include more brands.

As users this feature will benefit us for sure whether as partners with the selected brands to push products on the platform or as buyers, and we may even book in a restaurant or other things that will show up for sure with the spread of this feature.